When were you last sitting on social media and scrolling endlessly? You’re looking for something but don’t know what. Suddenly, an ad pops up and immediately you exclaim that you need that brand, product or service to better your life. Marketers call this technique social media marketing, an off branch of digital marketing where paid ads are run on social media platforms, including Facebook, Instagram, Twitter and YouTube, to reach target audiences.
According to Hootsuite, this is no surprise as 26% of users who click on social media marketing UK. Ads, including Facebook, end up buying the advertised product. This is why Shape the Market recognises the effectiveness behind this tool and intends to help and inform you of its merits. For an instant quote, click here!
So, why social media marketing is needed?
Well, let’s lay out some statistics. According to Facebook, 50 million small businesses use Facebook Pages to connect with their customers, of which 4 million pay for social media marketing, according to Forbes. This has led to, according to The Drum, Facebook influencing 52% of consumers online and offline purchases.When it comes to Instagram, According to Hootsuite, the top brands on this platform see a follower engagement rate of 4.21%, 58 times higher than Facebook and 120 times higher than twitter. On Twitter itself, video ads accounted for more than half of the $575 million marketing revenue generated.
Lastly, YouTube, according to ReelSeo, has received 40-billion views for branded content. So what does this jumble of information and statistics mean? It means that without including social media marketing as a part of your marketing campaign, you are putting yourself at a significant disadvantage. It’s why at Shape the Market we offer a Social Media Marketing UK ad setup which are unique in their nature and target them to the audience you want and deserve.
Crucially, social media marketing provides for a targeted approach as opposed to a wide-spread carpet bomb style approach. Dynamic ads predicate who they target off of their previous internet searches and actions. 74% of consumers rely on social networks to make purchasing decisions whilst online stores with a social media presence have an average of 32% more sales than those that don’t. So why is this beneficial for your brand, business or service? Well, it means you can target your audience and can refine the parameters by age and gender. Shape the Market can help you to realise this approach, through our image creation, our launch and deploy technique and ad monitoring.
Well is this technique expensive? Not at all! In fact, all social media marketing ads are cheaper than Google Ads. It is therefore unsurprising that, according to the CMO survey, brands will almost double their allocated social media budget allocated to social media marketing by 2023.
However, at Shape the Market, through PPC advertising, ad monetization, bid management and monthly reporting, we pledge to you that your investment is well served with our experienced, hands-on and friendly team.
Shape The Market 